Family Resource Group Inc.
Sales Playbook · Internal
9-Day AE Training · Day 3 of 9

Core, Essential & All-Included: The Closed Loop

About three focused hours. Read the lesson, do the drills out loud, print the worksheet, complete it, and turn it in to your manager. When you're done for the day, click Mark this day complete at the bottom.

Day 3 training video

Watch the Day 3 video in our Rippling LMS before you work through the lesson below. You'll be prompted to sign in with your Rippling account. The video opens in a new tab.

▶ Watch Day 3 video in Rippling

Editors: click the button above while in edit mode to change the video link.

Goal: master the rest of the MediaFlex menu and — most importantly — how the products connect into one system.

Hour 1 — The Eight Core Products

Core products are the workhorses. The client picks two.

Core productThe hook
GMB & ListingsAccurate everywhere customers search; better local ranking.
Enhanced EmailReach verified new prospects who match their best customers.
Live ChatAI chat that answers and books 24/7 so no lead is lost.
Appointment BookingCustomers book instantly; payments and calendars built in.
AI Voice Chat / CallsAn AI agent answers every call so no lead goes to voicemail.
FB & Google Ad ManagerDone-for-you paid ads, built, run, and reported.
Google Review ManagementA steady stream of new 5-star reviews, managed for them.
Sponsored ContentTheir story told on our trusted sites and promoted to our audience.

Hour 2 — The Eight Essential Products & the All-Included Set

Essential products round out the mix. The client picks one.

Essential productThe hook
Newsletter AdA banner in our weekly newsletter to opt-in local parents.
Website AdA banner on our parenting sites — an audience only we have.
Online ListingA rich directory profile found at the deciding moment.
Podcast SponsorA spot in our podcast with the trust of the host.
Your Company Weekly NewsletterWe write, send, and manage their newsletter for them.
Direct Mail 1-OffAutomated one-at-a-time mail, triggered when it matters.
Enhanced Workflow EngineAutomations that handle follow-up and reminders for them.
SMS MarketingText campaigns that get read in minutes.

The All-Included set comes free with every MediaFlex program, on top of the picks: Video Testimonials, Review Widget, QR Code Generator, Surveys, Quizzes, Reporting, Mobile App, Social Scheduler, Calendar/Booking Links, Gift Cards, and ESign Agreement Templates. Frame these as “you get all of this too, included.” It makes the value obvious.

Hour 3 — How the Products Build on Each Other

This is the most important sales concept in the whole menu. No single product is the point — the system is the point. Walk a client through the loop using their own picks:

The line that closes deals

“Any one of these helps. Together, they become a machine — we attract the right local customers, capture them, convert them, and keep them coming back, all reported in one place. That’s the difference between buying an ad and building a system.” Practice saying that until it’s natural.

Finish the day

Print the worksheet, fill it out (by hand or in your PDF viewer), and turn it in to your manager. Then mark this day complete below.

🖨 Print worksheet
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