About three focused hours. Read the lesson, do the drills out loud, print the worksheet, complete it, and turn it in to your manager. When you're done for the day, click Mark this day complete at the bottom.
Watch the Day 2 video in our Rippling LMS before you work through the lesson below. You'll be prompted to sign in with your Rippling account. The video opens in a new tab.
▶ Watch Day 2 video in Rippling
Editors: click the button above while in edit mode to change the video link.
Goal: know exactly what MediaFlex is, why its packaged structure is a selling advantage, and master the six Signature products.
MediaFlex is our flagship offer: a flat-rate marketing subscription that gives a local business a curated system of our best products for one predictable monthly price. Instead of buying scattered one-off ads, the client gets a complete, connected marketing department.
Flat monthly rate — one predictable price (your manager will confirm the current rate and any market specifics).
The client chooses their mix: 1 Signature product, 2 Core products, and 1 Essential product.
Everything in the All-Included set comes free on top of those picks — every MediaFlex client gets all of them.
Monthly flexibility — the mix can be adjusted as the business’s needs change.
An initial commitment period gives the system time to work (covered in objection handling on Day 9).
Dohrn warns against “selling everything on the buffet.” An overwhelmed buyer buys nothing. MediaFlex solves this: it’s a curated tasting menu — a few great choices in each course — at one simple price. That makes the decision easy, raises the average deal, and connects the products so they work as a system. The structure is doing sales work for you.
Signature products are our highest-impact, premium anchors. The client picks one. Know what each is and the one-line reason it matters:
| Signature product | What it is | The hook |
|---|---|---|
| Print in Primary Pubs | A designed ad in our flagship family publications. | Trusted, brand-safe reach that stays in homes for weeks. |
| Lead ID | Identifies anonymous website visitors by name and email. | Turns traffic they already have into named leads. |
| Custom Video / Interview | A produced on-camera interview, edited and promoted. | Builds instant trust and gives them content forever. |
| Live Event | Sponsorship/activation at an FRG family event. | Face-to-face with thousands of local families in a day. |
| OnDemand Webinar | An always-on automated webinar. | Their best pitch capturing leads 24/7 on autopilot. |
| Signature product | What it is | The hook |
|---|---|---|
| National Sponsored Content | A feature on major news affiliates + 100s of sites. | Instant “As Seen On” credibility and authority. |
You don’t know a product until you can explain it simply and tie it to a business outcome. For each Signature product, the formula is: what it is → who it’s perfect for → the result it drives. Practice that formula out loud for all six. Then go deeper on the two you find hardest — those are the ones you’ll fumble on a live call.
Reference Open the FRG tactic sheet for each product (in your sales system folder) and the MediaFlex Builder. The tactic sheets give you the talking points; the Builder shows how the pieces combine into a package.
Print the worksheet, fill it out (by hand or in your PDF viewer), and turn it in to your manager. Then mark this day complete below.