Your home base for selling Family Resource Group. Start with the discovery call guide, build a package in the MediaFlex Builder, then pull the tactic sheet for whatever you're recommending.
Family Resource Group owns trusted, family-focused media in seven markets, runs the marketing that drives leads and revenue, and owns the technology that ties it all together. That combination lets us do something most competitors can't: close the loop. We put a business in front of the right local families, capture and identify who responds, follow up automatically, and show exactly what came back in revenue — all under one roof.
When you sell FRG, you're not selling an ad. You're selling access to an owned audience, a growth team, and a data platform that work as one. That's why our clients stay.
Trusted, family-focused print and digital publications, email, social, and community events across all seven markets — direct access to local families who already engage with our brands.
Community media & audience ownershipPerformance marketing that generates leads, lifts conversion, and tracks every dollar back to revenue — paid media, funnels, email, retargeting, and attribution that proves what's working.
Marketing strategy & executionAll-in-one CRM, automation, and AI follow-up — plus LeadID visitor identification and buyer-intent targeting that turn anonymous website traffic into identified, nurtured prospects.
Automation & data platformThe proven call flow every rep follows — from hello to a booked next step. Read it live on every call.
Open the call guide →Interactive tool for live calls — pick Signature, Core, and Essential products and copy a client-ready narrative to email.
Open the builder →The 6-month playbook every rep follows to build a full book — weekly actions, KPIs, and the pipeline that gets you there.
Open the roadmap →Self-paced onboarding for new Account Executives — nine days of lessons, drills, and worksheets that certify them to run the FRG sales process end to end.
Open the training →