Family Resource Group Inc.
Sales Playbook · Internal
9-Day AE Training · Day 7 of 9

The First Meeting: Phone vs Zoom & Discovery

About three focused hours. Read the lesson, do the drills out loud, print the worksheet, complete it, and turn it in to your manager. When you're done for the day, click Mark this day complete at the bottom.

Day 7 training video

Watch the Day 7 video in our Rippling LMS before you work through the lesson below. You'll be prompted to sign in with your Rippling account. The video opens in a new tab.

▶ Watch Day 7 video in Rippling

Editors: click the button above while in edit mode to change the video link.

Goal: run a great first call, qualify deeper, and never leave without the next meeting booked.

Hour 1 — The Discovery Call (Diagnose Before You Prescribe)

The first meeting is discovery, not a pitch. Your job is to ask, listen, and diagnose — like a doctor before a prescription. The rep who listens 70% of the time and talks 30% wins. Use our Discovery Call Flow tool as your guide, and build a question bank you’re comfortable with.

A simple discovery arc

Hour 2 — A Great Phone Call vs a Great Zoom Call

Both can win. They require different skills.

Great PHONE callGreat ZOOM call
EnergyYour voice is everything — smile, stand up, vary your tone. Higher energy than feels natural.Camera on, good light, eyes to the lens. Warm and present, slightly calmer than phone.
PacingSlower. Pause often. Let silence do work after questions.Natural conversation; watch their face for cues and adjust.
ToolsHave your notes and questions in front of you; they can’t see you read.Share screen for the Builder / examples — show, don’t just tell.
TrustBuilt purely through listening and relevance.Built through eye contact, screen-sharing, and reading body language.
RiskEasy to be forgotten — you MUST lock the next step.Easy to over-talk the slides — keep them talking.

What to do differently: On the phone, over-index on voice energy and listening, slow down, and confirm everything verbally because there are no visual cues. On Zoom, get the camera on, use screen-share to make it visual, watch their reactions, and resist the urge to lecture the slides. On both, your discovery questions are the same — the delivery changes, not the diagnosis.

Hour 3 — Book the Next Meeting Before You Hang Up

This is the habit that will make your career: never end a meeting without the next one booked. Dohrn calls getting ghosted a self-inflicted wound — it happens when we leave the next step vague.

Finish the day

Print the worksheet, fill it out (by hand or in your PDF viewer), and turn it in to your manager. Then mark this day complete below.

🖨 Print worksheet
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